Shopify Operation Services
Overview
Arbalest’s Shopify Operation Service brings together DevOps-style improvement development, UX-driven optimization, and on-brand content operations to keep your Shopify experience running beautifully and performing at its best.
We continuously enhance your store with new features, refined design structure, and data-driven improvements—ensuring your Shopify environment stays stable, scalable, and aligned with your brand’s evolving needs.
Continuous improvement development including app integrations, API connections, custom features, and performance optimization to keep your Shopify environment stable and scalable.
Data-driven UX enhancements, funnel optimization, IA improvements, and conversion-focused updates that strengthen both customer experience and business performance.
Ongoing visual updates such as promotional graphics, layout refinements, and brand-aligned design adjustments that maintain consistency across your Shopify experience.
Continuous content management including CMS updates, product content refinement, on-site micro-copy, and promotional asset creation for communication and conversion.
Our Approach
We take a strategic, data-driven approach to operating and evolving your Shopify store—ensuring reliability, growth, and long-term performance rooted in your brand’s goals.
Operate with Clarity
We begin by understanding your store’s operational needs—mapping workflows, identifying friction points, and defining an optimization direction that supports your brand’s immediate and long-term goals.
Optimize with Insight
Operations thrive on insight.
We refine UX, funnels, navigation, and key interactions by using analytics and user behavior data to improve usability, strengthen conversion, and enhance the shopping experience.
Build for Scalability
From app integrations to automation systems, we develop scalable operational frameworks that support stable performance and allow your Shopify environment to grow seamlessly.
Maintain with Consistency
We provide continuous improvements across content, design, and development—ensuring your store stays aligned with your brand, performs reliably, and evolves with your business.
Continuous optimization that keeps your Shopify experience sharp, stable, and growth-ready
Featured Capabilities
We’ve outlined the key creative capabilities essential for crafting visually refined, brand-aligned Shopify experiences.

Development Ops
Scalable technical operations that ensure your Shopify store runs reliably, integrates smoothly, and grows with your business needs.
- Shopify app integrations & customization
- Feature enhancements using Liquid, JS, and Shopify APIs
- Automation systems (Shopify Flow, backend scripts, API workflows)
- Performance optimization & code refactoring
- Stability, error monitoring, and uptime improvements
- Scalable architectural planning for future growth

Design & Content Ops
Ongoing design improvements and content updates that preserve brand consistency while enhancing usability and communication across the store.
- UI/UX enhancements across key pages (Home, PLP, PDP, Cart, Checkout)
- Conversion-focused layout adjustments
- Asset creation & replacement (banners, visuals, icons, story modules)
- CMS content updates (blogs, pages, collections)
- Brand-aligned visual consistency maintenance
- Seasonal promotions & campaign visual updates

Data-Driven Optimization
Insight-based operational improvements that strengthen user experience, increase conversions, and support sustainable long-term growth.
- UX & behavior analytics reviews
- Funnel optimization (navigation, PDP interactions, checkout flow)
- A/B testing & experiment planning
- KPI-based improvement roadmap
- Mobile-first usability refinement
- Data-driven enhancements to the shopping journey
Shopify Operation Packages
We’ve outlined the essential operational capabilities that keep your Shopify store stable, optimized, and ready for long-term growth.
Each capability is designed to strengthen performance, enhance usability, and align your store with your brand’s evolving goals.

Stability Package
Reliable operational support that keeps your Shopify store stable, secure, and trouble-free.
A foundational operations package designed to maintain smooth daily performance with minimal risk.
Perfect for brands that prioritize reliability, error-free storefronts, and steady operational flow.
What’s Included
- Ongoing bug fixes & stability maintenance
- App monitoring, conflict resolution & security checks
- Liquid & script adjustments for minor improvements
- Performance tuning for faster loading & fewer errors
- UX clean-up across key interactions (navigation, forms, cart)
- Essential content updates (banners, product visuals, CMS blocks)
- Data integrity checks & basic analytics review (traffic, conversion patterns)
Best For
- Stores wanting stable, low-risk daily operations
- Brands with limited internal resources
- Teams that prefer long-term peace of mind over frequent changes

Optimization Package
Enhancing conversion, usability, and experience through targeted improvements.
An optimization-focused package built to improve how customers move, engage, and convert inside your Shopify environment.
Ideal for brands seeking measurable UX, speed, and conversion improvements.
What’s Included
- Funnel & navigation optimization
- UX/UI improvements on core pages (Home, PDP, PLP, Cart, Checkout)
- Component-level redesigns for clarity & usability
- Performance optimization (speed, CLS, LCP improvements)
- A/B testing setup & insights
- CRO-focused content creation (banners, landing modules, micro-copy)
- Analytics-driven recommendations based on user behavior
- Lightweight automation setups (Shopify Flow, custom rules)
Best For
- Growth-driven brands needing higher conversion rates
- Stores with increasing traffic but low engagement
- Teams wanting data-backed improvements without full redesigns

Expansion Package
A high-capacity operational package for brands preparing to scale, expand markets, or support complex Shopify environments.
Structured for enterprise-level stability and long-term operational scalability.
What’s Included
- Advanced Shopify app integrations & custom API workflows
- New feature development using Liquid, JS, and Shopify APIs
- Modular design system improvements for scalable UI
- Multi-region or multi-language operational setup support
- Automation systems (Flow, backend scripts, API triggers)
- Data-driven roadmaps & KPI tracking
- Large-scale visual/content updates for campaigns, launches, and expansions
- Performance & infrastructure optimization for high-volume stores
Best For
- Fast-growing or enterprise Shopify brands
- Stores preparing for market expansion (global, B2B, multi-warehouse)
- Brands requiring scalable, multi-team operational collaboration
Our Clients






